3 Ways to Turn a Lead into a Sale

 Once you’ve completed your real estate training and earned your real estate certificate, you need to learn how to put your new skills into action. For real estate agents, the ultimate sign of success is the ability to take a lead and turn it into a sale. Here are some key tips for refining these skills, from leading providers of real estate sales training courses in Australia. 

1 – Create a Unique Brand Identity 

Even if you’re working in an established real estate agency with a strong brand after you earn your real estate certificate, there’s space for you to create your own identity as an agent. Take some time to work out your unique selling point – a specific income bracket you work in, specific types of houses you specialise in selling, helping with long-distance home purchases or rentals, etc. It’s all about finding your niche. 

2 – Direct Potential Clients Your Way 

This is all about enticing clients in rather than constantly telling them what you do – a soft-sell approach rather than a hard one, and one we promote and teach in our real estate sales training course. This can mean becoming an authority on your area and community (publishing articles about the community, about your activity within it, local events and charity events in the area, showing your brand contributing to the community), acting as a problem-solver (thinking about the challenges that house hunters and home owners or renters face, and publishing solutions), and getting your name out there online alongside relevant keywords that potential customers would use to find your services (SEO-rich blogs, social media content and website content). This attracts high-value leads – people who are actively looking for your services – which are the easiest leads to close.

3 – Follow Up 

You’ve put all this effort into creating your unique personal brand, showing people what you can do for them and demonstrating that you know what you’re talking about – but if you want any of that hard work to matter, you have to follow through. When a lead comes in from social media, your website or through a call, then follow up as quickly as possible. If part of your brand is excellent customer service, then you need to keep that up with every lead. If you’re all about empowering your clients through information, then you need to be able to not only give them access to great resources, but deliver presentations and answer questions with substance and expertise. You have to be the brand you have created. 

Real Estate Sales Training Courses to Help You Close Like a Pro 

Global Real Estate Training is a certified provider of real estate training courses, including programs to help you achieve your real estate certificate in Australia and Tasmania. In addition, we offer innovative, expert-led real estate sales training course as well as property management and administration real estate training courses, meeting every training need as you progress to a fully licensed real estate agent and beyond. Contact us today and sign up for our real estate training course or to get your real estate certificate online today.