How to Create a Listing Presentation with Wow Factor

Once you get your real estate license, the next most important skill to master is being able to create high impact listing presentations. These skills are all about converting leads by showing potential clients that you’re the right real estate agent to manage their sale. Here’s some strategic insight into creating a listing presentation from real estate sales training specialists providing real estate training online.



Do Your Research
In order to sell a product, you need to know it inside out – and that means knowing even better than the seller, who has probably lived there for years!

• Take a few photographs of the house that you can use in your presentation.
• Make a list of suggested home improvement projects as well as projections on the ROI for the seller.
• Do a CMA (comparative market analysis) to help define and support the listing price, and include prices for other homes nearby that are for sale, recent sales in the area of similar homes, listing price in comparison to the greater market, and current market trends.
• Get to know the neighbourhood so you can create the right target audience for this property.

Outline Your Strategy
Develop your strategy in line with your client’s goals, emphasising areas that will hold the greatest appeal to the sellers and their market. Be sure to mention how each facet of your strategy works.

In every strategy, you should make sure all marketing bases are covered, including social media, mobile marketing, property portals, your website and even retargeting strategies. If you aren’t up to date on digital marketing, it’s time to invest in additional real estate sales training and real estate training online to get those credentials. Remember to align each one to that seller’s goals and priorities and explain how you will manage each stage.

Offer Proof of Your Effectiveness
Show the seller that you are the best real estate by demonstrating your track record for success. Inform them of your sold listings, include testimonials, show off your strengths and awards, and demonstrate your capability. Include detail like the total number of properties you’ve sold, the average time it takes you to close a deal and the number of clients you have assisted. If you are new to your real estate license, use your organisation’s track record of success.

Innovative, Industry-Leading Real Estate Sales Training
Global Real Estate Training is a leading provider of real estate training online in Australia, providing tailored courses to qualify you for your real estate license in each state and region in Australia as well as in Tasmania. In addition, we offer innovative, expert-led real estate sales training courses as well as property management and administration courses, meeting every training need as you progress to a fully licensed real estate agent and beyond. Contact us today about getting your real estate license and studying real estate training online.